In 2024, the number of brands using Prime Exclusive Discounts (PED) during Amazon Prime Days has increased, compared to 2023. Over 40 percent of brands chose this promotion type, while only 21 percent of them did the same in the previous years. Coupon codes were the second-msot used promotion format, with nearly 37 percent of brands using them.
Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format
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Acadia.io. (July 18, 2024). Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io. "Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format." Chart. July 18, 2024. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io. (2024). Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io. "Share of Brands Setting up Promotions on Amazon Prime Days in 2023 and 2024, by Format." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io, Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format Statista, https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/ (last visited September 09, 2024)
Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format [Graph], Acadia.io, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
