Most popular short video genres on WeChat Channels in China 2024

Published by
Lai Lin Thomala,
Sep 25, 2024

According to a 2024 survey, culinary and humor emerged as the most popular short video categories on WeChat Channels in China, with approximately a quarter of respondents favoring each. Following these were lifestyle, health, and music, which received at least 13 percent of the votes.

Most popular short video categories on WeChat Channels in China as of April 2024

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Release date

May 2024

Region

China

Survey time period

as of April 2024

Number of respondents

15,605 WeChat Channels users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following short video genres do you like the most? (Multiple answers were allowed.)"

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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