Penetration rate of live streaming on WeChat Channels in China 2024, by age group

Published by
Lai Lin Thomala,
Sep 25, 2024

According to a 2024 survey, users born between 1990 and 1999 were the most active viewers of live streams on WeChat Channels in China, with 92 percent of respondents tuning in. Gaming was more popular among younger live-streaming users, while sports was more preferred among above 30 years old.

Penetration rate of live streaming on WeChat Channels in China as of April 2024, by age group

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Release date

May 2024

Region

China

Survey time period

as of April 2024

Number of respondents

15,605 WeChat Channels users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you use the WeChat Channels, do you watch live streams?"

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