Usage rate of live streaming on WeChat Channels in China 2024, by gender

Published by
Lai Lin Thomala,
Sep 24, 2024

According to a 2024 survey, WeChat Channels achieved a higher usage rate of livestreaming — three percentage points difference —  among female users compared to male users. While female users were more interested in livestreams about pets and shopping, male users preferred content on gaming and sports.

Penetration rate of live streaming on WeChat Channels in China as of April 2024, by gender

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Source

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Release date

May 2024

Region

China

Survey time period

as of April 2024

Number of respondents

15,605 WeChat Channels users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you use the WeChat Channels, do you watch live streams?"

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