Most popular live streaming genres on WeChat Channels in China 2024

Published by
Lai Lin Thomala,
Sep 24, 2024

According to a 2024 survey, live shopping and mukbang were voted as the favorite video streaming categories on WeChat Channels, each with a quarter of respondents. Following closely were entertainment and variety shows, preferred by 24 percent of respondents, underscoring the popularity of casual and recreational content on the Chinese super app.

Most popular live streaming content categories on WeChat Channels in Chian as of April 2024

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Source

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Release date

May 2024

Region

China

Survey time period

as of April 2024

Number of respondents

15,605 WeChat Channels users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you browse the WeChat Channels, do you watch live streaming? If so, what types of live streaming do you watch? (Multiple answers allowed)"

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