According to a 2024 survey, apparel and accessories had the highest repurchase rate on WeChat Channels, with 80 percent of users surveyed indicating an intention to place orders again. Additionally, 79 percent of respondents expressed an interest in repurchasing personal hygiene products on the platform.
Repurchase rate on WeChat Channels in China as of April 2024, by item type
The question was phrased by the source as follows: "Which categories will you continue to purchase on WeChat Channels in the future? (Multiple answers allowed)"
According to the source, the repurchase rate refers to the proportion of people who have purchased a particular product and will repurchase it in the future.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (May 6, 2024). Repurchase rate on WeChat Channels in China as of April 2024, by item type [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1483255/china-wechat-channels-repurchase-rate-by-item-type/
Kantar. "Repurchase rate on WeChat Channels in China as of April 2024, by item type." Chart. May 6, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1483255/china-wechat-channels-repurchase-rate-by-item-type/
Kantar. (2024). Repurchase rate on WeChat Channels in China as of April 2024, by item type. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1483255/china-wechat-channels-repurchase-rate-by-item-type/
Kantar. "Repurchase Rate on Wechat Channels in China as of April 2024, by Item Type." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1483255/china-wechat-channels-repurchase-rate-by-item-type/
Kantar, Repurchase rate on WeChat Channels in China as of April 2024, by item type Statista, https://www.statista.com/statistics/1483255/china-wechat-channels-repurchase-rate-by-item-type/ (last visited October 04, 2024)
Repurchase rate on WeChat Channels in China as of April 2024, by item type [Graph], Kantar, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1483255/china-wechat-channels-repurchase-rate-by-item-type/
