A survey conducted between December 2023 and January 2024 found that ten percent of high-value mobile gaming spenders in the United States and Canada were influenced to increase their spending by competitive challenges, leaderboards, and rankings. In-app gifts and rewards from other players ranked most influential among all spending cohorts.
How other players influence in-game purchase decisions according to mobile game spenders in the United States and Canada as of January 2024
Characteristic
High-value spenders
Mid-value spenders
Low-value spenders
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Mistplay. (March 25, 2024). How other players influence in-game purchase decisions according to mobile game spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1483275/us-canada-mobile-app-in-game-spending-other-player-influence/
Mistplay. "How other players influence in-game purchase decisions according to mobile game spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1483275/us-canada-mobile-app-in-game-spending-other-player-influence/
Mistplay. (2024). How other players influence in-game purchase decisions according to mobile game spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1483275/us-canada-mobile-app-in-game-spending-other-player-influence/
Mistplay. "How Other Players Influence In-game Purchase Decisions According to Mobile Game Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1483275/us-canada-mobile-app-in-game-spending-other-player-influence/
Mistplay, How other players influence in-game purchase decisions according to mobile game spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1483275/us-canada-mobile-app-in-game-spending-other-player-influence/ (last visited September 08, 2024)
How other players influence in-game purchase decisions according to mobile game spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1483275/us-canada-mobile-app-in-game-spending-other-player-influence/
