A survey conducted between December 2023 and January 2024 found that 43 percent of high-value mobile gaming spenders in the United States and Canada preferred to find out about in-app purchase offers via in-app promos such as pop-ups or banners. Only 13 percent of high-value spenders claimed push notifications as their preferred information channel for IAP offers.
Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024
Characteristic
High-value spenders
Mid-value spenders
Low-value spenders
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Mistplay. (March 25, 2024). Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay. "Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay. (2024). Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay. "Preferred Way of Finding out about Iap Offers According to Mobile Game Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay, Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/ (last visited September 12, 2024)
Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
