Instagram: engagement on Reels 2023-2024, by type of interaction
In 2024, the average Reel on Instagram generated over 15,000 views and 805 likes. Overall, in 2024, the average Instagram Reel received 25.72 comments and 82.04 saves.
Average engagement on Instagram Reels in 2023 and 2024, by type of interaction
Source
In cooperation with
Release date
2024
More information
Region
Worldwide
Survey time period
September 2023 to March 2024
Special properties
353,670 Instagram accounts, 15,365,252 Instagram posts
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$149 USD
$199 USD
per month, billed annually
1
25% off until Sep 30th
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Instagram
Overview
4
Benchmark
5
- Basic Statistic Most used social networks 2024, by number of users
- Basic Statistic Global year-on-year social media audience growth 2024
- Premium Statistic U.S. market share of leading social media websites 2024
- Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023
- Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
Users
8
- Premium Statistic Instagram users worldwide 2019-2028
- Basic Statistic Countries with the most Instagram users 2024
- Premium Statistic Instagram: countries with the highest audience reach 2024
- Basic Statistic Instagram: distribution of global audiences 2024, by age and gender
- Basic Statistic Instagram: distribution of global audiences 2024, by age group
- Basic Statistic Instagram: distribution of global audiences 2024, by gender
- Premium Statistic U.S. Instagram users 2024, by age group
- Basic Statistic U.S. Instagram users 2024, by gender
Content reach
8
- Basic Statistic Instagram accounts with the most followers worldwide 2024
- Basic Statistic Instagram: most popular posts as of 2024
- Basic Statistic Instagram: average reach per post type 2022-2023
- Premium Statistic Instagram: post interaction 2022-2023, by format
- Premium Statistic Instagram: engagement on posts 2023-2024, by type of interaction
- Premium Statistic Instagram: average reach of posts 2023-2024, by number of followers
- Basic Statistic Instagram: average reels reach 2023-2024, by number of followers
- Basic Statistic Instagram: favorite types of posts for global users 2023
Influencers
5
- Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
- Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
- Premium Statistic Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
Advertising & marketing
6
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2023
- Premium Statistic Most important social media platforms for global B2B & B2C marketers 2023
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2024
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$149 USD
$199 USD
per month, billed annually
1
25% off until Sep 30th
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Metricool. (August 1, 2024). Average engagement on Instagram Reels in 2023 and 2024, by type of interaction [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1483433/instagram-engagement-reels-interaction/
Metricool. "Average engagement on Instagram Reels in 2023 and 2024, by type of interaction." Chart. August 1, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1483433/instagram-engagement-reels-interaction/
Metricool. (2024). Average engagement on Instagram Reels in 2023 and 2024, by type of interaction. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1483433/instagram-engagement-reels-interaction/
Metricool. "Average Engagement on Instagram Reels in 2023 and 2024, by Type of Interaction." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1483433/instagram-engagement-reels-interaction/
Metricool, Average engagement on Instagram Reels in 2023 and 2024, by type of interaction Statista, https://www.statista.com/statistics/1483433/instagram-engagement-reels-interaction/ (last visited September 15, 2024)
Average engagement on Instagram Reels in 2023 and 2024, by type of interaction [Graph], Metricool, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483433/instagram-engagement-reels-interaction/