Most popular QSR brands among Indians 2023

Published by Sandhya Keelery, Sep 5, 2024

In an online survey conducted in October 2023 among India's urban population, approximately 46 percent of respondents reported Domino's and McDonald's as their preferred quick service restaurants. It was followed by KFC, with 42 percent expressing their preference. Interestingly, Gen Z favored Domino's, while Gen X preferred McDonald's.

Most popular Quick Service Restaurant (QSR) brands among Indians as of October 2023

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Release date

October 2023

Region

India

Survey time period

October 3 to 6, 2023

Number of respondents

1,036 respondents

Age group

18 years and older

Special properties

Urban population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these quick service/ fast food restaurant brands do you prefer the most? Please select maximum 3 choices."

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