Between 2023 and 2024, impressions on Instagram posts increased by 5.5 percent, while interactions on posts increased by 0.86 percent. Overall engagement rose by 4.3 percent between 2023 and 2024. For Instagram reels, engagement grew by 0.84 percent, year-over-year.
Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Metricool. (August 1, 2024). Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1483521/change-engagement-instagram-by-format/
Metricool. "Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction." Chart. August 1, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1483521/change-engagement-instagram-by-format/
Metricool. (2024). Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1483521/change-engagement-instagram-by-format/
Metricool. "Year-over-year Change of Instagram Posts and Reels Engagement from 2023 to 2024, by Type of Interaction." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1483521/change-engagement-instagram-by-format/
Metricool, Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction Statista, https://www.statista.com/statistics/1483521/change-engagement-instagram-by-format/ (last visited October 09, 2024)
Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction [Graph], Metricool, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483521/change-engagement-instagram-by-format/