Pinterest: average engagement rate 2023-2024

Published by
Stacy Jo Dixon,
Aug 5, 2024

In 2024, Pinterest posts generated an average engagement rate of 5.93 percent, up from 4.36 percent in 2023. Pinterest users, or Pinners, as they are known on the platform, search for inspiration via modern-day virtual mood boards.

Average engagement rate of Pinterest posts in 2023 and 2024

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Release date

2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Special properties

11,752 accounts, 332,393 posts

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Overview

5

Financials

8

Benchmark

8

Audiences

8

Traffic

5

Search terms

4

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Access limited to Free Statistics. Premium Statistics are not included.
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