According to a survey conducted in June 2024 worldwide, music videos were the preferred video format among long-form political content viewers, as 68 percent of respondents watched them. Podcasts were ranked second, with 60 percent of respondents reporting to have engaged with such videos. By comparison, webinars were the least popular video format among respondents, with less than two in 10 political content viewers reported watching videos in this category.
Most commonly watched video formats by long-form political content viewers worldwide as of June 2024
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GWI. (July 1, 2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most commonly watched video formats by long-form political content viewers worldwide as of June 2024." Chart. July 1, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. (2024). Most commonly watched video formats by long-form political content viewers worldwide as of June 2024. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI. "Most Commonly Watched Video Formats by Long-form Political Content Viewers Worldwide as of June 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/
GWI, Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/ (last visited October 15, 2024)
Most commonly watched video formats by long-form political content viewers worldwide as of June 2024 [Graph], GWI, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483710/top-video-format-global-engagement-political-content/