Leading food and beverage trends Vietnam 2023

Published by Statista Research Department, Aug 7, 2024

According to a survey conducted in 2023, salted coffee was the most popular food trend in Vietnam, as stated by 34.8 percent of the respondents. On the other hand, various trendy tea drinks such as mangosteen tea, strong-flavored Oolong tea, hand-crushed lemon tea, and roasted milk tea were the favorite food trends of almost half of the respondents. 

Most popular food and beverage trends among consumers in Vietnam in 2023

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Release date

March 2024

Region

Vietnam

Survey time period

2023

Number of respondents

3,791 respondents

Special properties

among random respondents across 64 cities and provinces in Vietnam

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