According to a survey conducted in December 2023, about three quarters of millennials in the United States buy products on impulse at least occasionally. The results show that Gen Y was the most likely generation to make impulse purchases.
Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation
Characteristic
Share of households
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Attentive. (January 8, 2024). Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive. "Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation." Chart. January 8, 2024. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive. (2024). Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive. "Share of Consumers Who Frequently or Occasionally Purchase on Impulse in The United States in 2023, by Generation." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
Attentive, Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/ (last visited September 16, 2024)
Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation [Graph], Attentive, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/1484170/impulse-shopping-habits-by-generation-usa/
