During a March 2023 survey among experienced marketers, 59 percent of respondents in the United States stated that search engine marketing (SEM) was one of the leading business-to-business (B2B) marketing tactics. Another 59 percent cited social media marketing, while email marketing rounded up the top three with a 48-percent share.
Leading tactics for business-to-business (B2B) marketing according to experienced marketers in the United States as of March 2023
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The survey's n amounted to 204, spread across the United States, France, Germany, and the United Kingdom, but the source does not specify the number of respondents in the United States answering this specific question.
The source does not specify the type of the survey.
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Winterberry Group. (June 5, 2023). Leading tactics for business-to-business (B2B) marketing according to experienced marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1484201/us-leading-tactics-b2b-marketing/
Winterberry Group. "Leading tactics for business-to-business (B2B) marketing according to experienced marketers in the United States as of March 2023." Chart. June 5, 2023. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1484201/us-leading-tactics-b2b-marketing/
Winterberry Group. (2023). Leading tactics for business-to-business (B2B) marketing according to experienced marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1484201/us-leading-tactics-b2b-marketing/
Winterberry Group. "Leading Tactics for Business-to-business (B2b) Marketing According to Experienced Marketers in The United States as of March 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1484201/us-leading-tactics-b2b-marketing/
Winterberry Group, Leading tactics for business-to-business (B2B) marketing according to experienced marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1484201/us-leading-tactics-b2b-marketing/ (last visited September 15, 2024)
Leading tactics for business-to-business (B2B) marketing according to experienced marketers in the United States as of March 2023 [Graph], Winterberry Group, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1484201/us-leading-tactics-b2b-marketing/
