In an online survey conducted in May 2024, approximately 81 percent of respondents in urban India reported seeing ads by the Bharatiya Janata Party most frequently around the elections. In comparison, less than half the respondents reported seeing Indian National Congress ads. About three-quarters of Indians reported that they had seen some form of political advertisement during the 18th general elections. YouTube was cited as the most common platform to come across political ads, while Instagram was particularly popular among Gen Z.
Most viewed political party advertisements around elections in India as of May 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (May 22, 2024). Most viewed political party advertisements around elections in India as of May 2024 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1484216/india-most-viewed-political-party-ads-during-elections/?__sso_cookie_checker=failed
YouGov. "Most viewed political party advertisements around elections in India as of May 2024." Chart. May 22, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1484216/india-most-viewed-political-party-ads-during-elections/?__sso_cookie_checker=failed
YouGov. (2024). Most viewed political party advertisements around elections in India as of May 2024. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1484216/india-most-viewed-political-party-ads-during-elections/?__sso_cookie_checker=failed
YouGov. "Most Viewed Political Party Advertisements around Elections in India as of May 2024." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1484216/india-most-viewed-political-party-ads-during-elections/?__sso_cookie_checker=failed
YouGov, Most viewed political party advertisements around elections in India as of May 2024 Statista, https://www.statista.com/statistics/1484216/india-most-viewed-political-party-ads-during-elections/?__sso_cookie_checker=failed (last visited February 16, 2025)
Most viewed political party advertisements around elections in India as of May 2024 [Graph], YouGov, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1484216/india-most-viewed-political-party-ads-during-elections/?__sso_cookie_checker=failed