During a March 2023 survey among experienced marketers, 58 percent of the respondents in the United States said that social media had become an increasingly important source of information for business-to-business (B2B) customers. Meanwhile, 56 percent stated B2B audiences spent more time researching products and services online before purchasing.
Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The survey's n amounted to 204, spread across the United States, France, Germany, and the United Kingdom, but the source does not specify the number of respondents in the United States answering this specific question.
The source does not specify the type of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Winterberry Group. (June 5, 2023). Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. "Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023." Chart. June 5, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. (2023). Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group. "Leading Sources for Purchasing Decisions of Business-to-business (B2b) Audiences According to Experienced Marketers in The United States as of March 2023." Statista, Statista Inc., 5 Jun 2023, https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
Winterberry Group, Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/ (last visited September 08, 2024)
Leading sources for purchasing decisions of business-to-business (B2B) audiences according to experienced marketers in the United States as of March 2023 [Graph], Winterberry Group, June 5, 2023. [Online]. Available: https://www.statista.com/statistics/1484231/us-sources-purchasing-decision-b2b-audiences-marketers/
