In an online survey conducted in May 2024, about 60 percent of Gen Z respondents in urban India reported that election advertisements from the Bharatiya Janata Party influenced them to vote for the party in the general election. Meanwhile, 37 percent of millennials indicated that ad campaigns from the Indian National Congress influenced their voting decision or changed their mind about voting for another party. Approximately three-quarters of the overall respondents reported seeing some form of political advertisement during the 18th general elections.
Most influential political party advertisement in India as of May 2024, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (May 22, 2024). Most influential political party advertisement in India as of May 2024, by generation [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1484342/india-most-influential-political-party-ad-by-generation/?__sso_cookie_checker=failed
YouGov. "Most influential political party advertisement in India as of May 2024, by generation." Chart. May 22, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1484342/india-most-influential-political-party-ad-by-generation/?__sso_cookie_checker=failed
YouGov. (2024). Most influential political party advertisement in India as of May 2024, by generation. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1484342/india-most-influential-political-party-ad-by-generation/?__sso_cookie_checker=failed
YouGov. "Most Influential Political Party Advertisement in India as of May 2024, by Generation." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1484342/india-most-influential-political-party-ad-by-generation/?__sso_cookie_checker=failed
YouGov, Most influential political party advertisement in India as of May 2024, by generation Statista, https://www.statista.com/statistics/1484342/india-most-influential-political-party-ad-by-generation/?__sso_cookie_checker=failed (last visited February 08, 2025)
Most influential political party advertisement in India as of May 2024, by generation [Graph], YouGov, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1484342/india-most-influential-political-party-ad-by-generation/?__sso_cookie_checker=failed