In 2024, the majority of consumers in the United Kingdom (UK), who had made a splurge purchase in the last month, specifically splurged on food and/or drinks. About 30 percent of young consumers had splurged on this category, compared to more than 50 percent of the oldest age group.
Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group
Characteristic
18-34 years
35-54 years
55 years and over
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Deloitte. (July 1, 2024). Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1484367/splurging-behavior-by-age-group-uk/
Deloitte. "Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group." Chart. July 1, 2024. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1484367/splurging-behavior-by-age-group-uk/
Deloitte. (2024). Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1484367/splurging-behavior-by-age-group-uk/
Deloitte. "Share of Consumers Who Made a Splurge Purchase in The past Month in The United Kingdom in 2024, by Product Category and Age Group." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1484367/splurging-behavior-by-age-group-uk/
Deloitte, Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group Statista, https://www.statista.com/statistics/1484367/splurging-behavior-by-age-group-uk/ (last visited September 07, 2024)
Share of consumers who made a splurge purchase in the past month in the United Kingdom in 2024, by product category and age group [Graph], Deloitte, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1484367/splurging-behavior-by-age-group-uk/
