In 2024, roughly a quarter of British consumers aged 18 to 24 said they would not buy from a brand with a political stance that differed from theirs. Over a third said they would think less of the brand, but would still purchase goods from them if they liked the products. The older the age group, the less likely respondents became to purchase from the brand.
Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group
Characteristic
18-24 years
25-49 years
50-64 years
65 years and over
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Respondents were asked to what extent it would affect their purchasing behavior towards a brand if they took a side on a political issue which went against what they believe.
Percentages not adding up to 100 percent exactly are likely due to rounding.
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YouGov. (August 7, 2024). Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov. "Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group." Chart. August 7, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov. (2024). Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov. "Share of Consumers Who Buy from a Brand Regardless of Differing Political Beliefs in Great Britain in 2024, by Age Group." Statista, Statista Inc., 7 Aug 2024, https://www.statista.com/statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
YouGov, Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group Statista, https://www.statista.com/statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/ (last visited September 15, 2024)
Share of consumers who buy from a brand regardless of differing political beliefs in Great Britain in 2024, by age group [Graph], YouGov, August 7, 2024. [Online]. Available: https://www.statista.com/statistics/1484393/buying-from-brands-with-differing-political-beliefs-gb/
