Display share of digital ad spend in Europe in 2023, by country

Published by Statista Research Department, Aug 12, 2024

In 2023, Romania led Europe with the highest share of display in digital advertising spending at 81.4 percent, followed by Turkey with 74.2 percent and Croatia with 73.4 percent. The European average stood at 49.9 percent, with countries like Greece and Sweden reporting lower shares at 33 percent and 38.4 percent, respectively.

Share of display in digital advertising spending in Europe in 2023, by country

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Release date

June 2024

Region

Europe

Survey time period

2023

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Overview

8

Regional data

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United Kingdom

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Germany

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France

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Marketer insights

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