In 2023, Turkey led the growth in audio advertising spending in Europe, with 215.1 percent increase. Ukraine followed with a rise of 174.9 percent, and Finland reported an 86.7 percent growth in spending. At the lower end, Sweden reported a decrease in audio advertising spending of four percent, while Austria experienced a decline of 20.8 percent. The European average change in audio advertising spending was a 23.1 percent increase.
Change in audio advertising spending in Europe in 2023, by country
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IAB Europe. (June 12, 2024). Change in audio advertising spending in Europe in 2023, by country [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1484495/audio-advertising-spend-change-europe/
IAB Europe. "Change in audio advertising spending in Europe in 2023, by country." Chart. June 12, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1484495/audio-advertising-spend-change-europe/
IAB Europe. (2024). Change in audio advertising spending in Europe in 2023, by country. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1484495/audio-advertising-spend-change-europe/
IAB Europe. "Change in Audio Advertising Spending in Europe in 2023, by Country." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1484495/audio-advertising-spend-change-europe/
IAB Europe, Change in audio advertising spending in Europe in 2023, by country Statista, https://www.statista.com/statistics/1484495/audio-advertising-spend-change-europe/ (last visited September 13, 2024)
Change in audio advertising spending in Europe in 2023, by country [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1484495/audio-advertising-spend-change-europe/