During a 2024 survey carried out in Europe, 48 percent of responding advertisers said that they were shifting money away from traditional advertising platforms to invest in retail media. The European digital retail media market was estimated at 14.3 billion euros in 2024.
Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type
Characteristic
On-site
Off-site
In-store
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IAB Europe. (July 31, 2024). Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1484805/retail-media-share-digital-ad-budgets-europe/
IAB Europe. "Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type." Chart. July 31, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1484805/retail-media-share-digital-ad-budgets-europe/
IAB Europe. (2024). Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1484805/retail-media-share-digital-ad-budgets-europe/
IAB Europe. "Share of Digital Advertising Investment Advertisers Allocated to Digital Retail Media in Europe as of May 2024, by Ad Type." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1484805/retail-media-share-digital-ad-budgets-europe/
IAB Europe, Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type Statista, https://www.statista.com/statistics/1484805/retail-media-share-digital-ad-budgets-europe/ (last visited September 12, 2024)
Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type [Graph], IAB Europe, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1484805/retail-media-share-digital-ad-budgets-europe/
