Off-site ad types offered by RMNs in Europe 2024

Published by Statista Research Department, Aug 14, 2024

During a 2024 survey carried out in Europe, 42 percent of responding retailers and retail media networks said they offered search ads as a form of off-site retail media advertising. The most commonly offered ad format were social ads, provided by 71 percent of respondents. The European digital retail media market was estimated at 14.3 billion euros in 2024.

Off-site advertising types offered by retail media networks (RMNs) in Europe as of May 2024

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among retailers and retail media networks

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for retailers and retail media networks was not provided.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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