In-store ad types offered by RMNs in Europe 2024

Published by Statista Research Department, Aug 14, 2024

During a 2024 survey carried out in Europe, 20 percent of responding retailers and retail media networks said they offered digital in-store radio as a form of digital in-store retail media advertising. The most commonly offered ad format was digital in-store signage, provided by 44 percent of respondents. The European digital retail media market was estimated at 14.3 billion euros in 2024.

Digital in-store advertising types offered by retail media networks (RMNs) in Europe as of May 2024

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among retailers and retail media networks

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for retailers and retail media networks was not provided.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

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Germany

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France

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United Kingdom

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Marketer insights

8

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