Netflix's lower-cost ad-supported plan reached 70 million monthly active users globally in November 2024, marking an increase of 57 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.
Number of monthly active ad-supported users of Netflix worldwide from January to November 2024
(in millions)
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Media Play News. (November 12, 2024). Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions) [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. "Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions)." Chart. November 12, 2024. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. (2024). Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions). Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. "Number of Monthly Active Ad-supported Users of Netflix Worldwide from January to November 2024 (in Millions)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News, Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions) Statista, https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/ (last visited December 07, 2024)
Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions) [Graph], Media Play News, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/