Profit margin of SMB sellers using Amazon platform as of 2024

Published by Statista Research Department, Aug 16, 2024

A 2024 survey conducted worldwide among Amazon small- and medium-sized businesses (SMB) sellers shows the margin of profit they are achieving. A quarter of the business have less than five percent or no profit at all, while only around one percent of the sellers show significant profits between 50 and 100 percent. 

Profit margin of small- and medium-sized businesses (SMB) selling on Amazon as of 2024

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Release date

July 2024

Region

Worldwide

Survey time period

December 1, 2023 to January 3, 2024

Number of respondents

916 SMB sellers

Age group

18 years and older

Supplementary notes

SMB earning less than two million U.S. dollars in annual revenue. 

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