During a 2024 survey, 86 percent of respondents from India and Indonesia stated they believed social media influencers were a useful source of information on travel topics. In Germany, the share stood at 46 percent.
Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024
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YouGov. (August 12, 2024). Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1485461/usefulness-travel-influencers/
YouGov. "Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024." Chart. August 12, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1485461/usefulness-travel-influencers/
YouGov. (2024). Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1485461/usefulness-travel-influencers/
YouGov. "Share of Consumers Who Believed Influencers Were a Useful Source for Information on Travel Topics Worldwide as of May 2024." Statista, Statista Inc., 12 Aug 2024, https://www.statista.com/statistics/1485461/usefulness-travel-influencers/
YouGov, Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024 Statista, https://www.statista.com/statistics/1485461/usefulness-travel-influencers/ (last visited September 15, 2024)
Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024 [Graph], YouGov, August 12, 2024. [Online]. Available: https://www.statista.com/statistics/1485461/usefulness-travel-influencers/