E-commerce platforms market share based on GMV Vietnam Q1 2024

Published by Statista Research Department, Aug 23, 2024

In the first quarter of 2024, Shopee represented the largest market share among e-commerce platforms in Vietnam, at 67.9 percent. The platform also had the highest number of sellers, exceeding 262,000. Meanwhile, TikTok Shop has been expanding fast, accounting for 23.2 percent of the e-commerce market in the country during that quarter.

Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024

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Release date

April 2024

Region

Vietnam

Survey time period

Q1 2024

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E-commerce platforms

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E-commerce logistics

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Topics

E-commerce in VietnamFintech in VietnamOnline travel market in VietnamOnline food delivery in VietnamSocial commerce in Vietnam
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