Mom and baby e-commerce revenue share Vietnam Q1 2024, by platform

Published by Statista Research Department, Sep 2, 2024

In the first quarter of 2024, Shopee accounted for over 71 percent of revenue in the mom-and-baby product category on major e-commerce platforms. Overall, the total e-commerce revenue from the leading platforms for the mom and baby category in the country during that quarter was around 4.2 trillion Vietnamese dong. 

Share of e-commerce revenue for the mom and baby category in Vietnam in 1st quarter 2024, by platform

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Release date

April 2024

Region

Vietnam

Survey time period

Q1 2024

Special properties

including revenue from four major e-commerce platforms: Shopee, Lazada, Tiki, and TikTok Shop

Supplementary notes

According to the source, these figures excluded virtual items, gift products, listings from international sellers, discount codes, and shipping fees.

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