During a 2024 survey, 88 percent of respondents from India and Indonesia stated they believed social media influencers were a useful source of information on fashion and clothing topics. In Germany, the share stood at 44 percent.
Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024
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YouGov. (August 8, 2024). Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1487901/usefulness-fashion-influencers/
YouGov. "Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024." Chart. August 8, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1487901/usefulness-fashion-influencers/
YouGov. (2024). Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1487901/usefulness-fashion-influencers/
YouGov. "Share of Consumers Who Believed Influencers Were a Useful Source for Information on Clothing and Fashion Topics Worldwide as of May 2024." Statista, Statista Inc., 8 Aug 2024, https://www.statista.com/statistics/1487901/usefulness-fashion-influencers/
YouGov, Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024 Statista, https://www.statista.com/statistics/1487901/usefulness-fashion-influencers/ (last visited September 13, 2024)
Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024 [Graph], YouGov, August 8, 2024. [Online]. Available: https://www.statista.com/statistics/1487901/usefulness-fashion-influencers/
