In 2024, Apple was perceived as the most sustainable brand worldwide, with a sustainability perception value of 33.3 billion euros. Out of the top 10 brands shown, six were tech giants and the remaining four were automotive brands. According to the source, the metric indicates how sustainable consumers perceive a brand to be and how much of its brand value is dependent on maintaining a reputation for acting sustainably.
Leading brands worldwide in 2024, by sustainability perception value
(in billion U.S. dollars)
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Value in billion U.S. dollars
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Brand Finance. (March 4, 2024). Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars)." Chart. March 4, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. (2024). Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading Brands Worldwide in 2024, by Sustainability Perception Value (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance, Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1487920/brands-sustainability-perception/ (last visited September 13, 2024)
Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) [Graph], Brand Finance, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1487920/brands-sustainability-perception/
