A survey conducted among online shoppers of different age groups in the United States in 2024 showed why consumers purchase from direct-to-consumer (D2C) stores instead of retailers that sell multiple brands. Most age groups liked the fact that they can customize the products to their needs. For example, nearly a quarter of those aged 18 to 29 and roughly 22 percent of those aged 30 to 39 were of that opinion.
Main reasons why online shoppers purchase from direct-to-consumer (D2C) retailers in the United States in 2024, by age
Characteristic
18-29
30-39
40-54
55-64
65+
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Bizrate Insights. (March 30, 2024). Main reasons why online shoppers purchase from direct-to-consumer (D2C) retailers in the United States in 2024, by age [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1487974/us-d2c-purchase-reasons-by-age/
Bizrate Insights. "Main reasons why online shoppers purchase from direct-to-consumer (D2C) retailers in the United States in 2024, by age." Chart. March 30, 2024. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1487974/us-d2c-purchase-reasons-by-age/
Bizrate Insights. (2024). Main reasons why online shoppers purchase from direct-to-consumer (D2C) retailers in the United States in 2024, by age. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1487974/us-d2c-purchase-reasons-by-age/
Bizrate Insights. "Main Reasons Why Online Shoppers Purchase from Direct-to-consumer (D2c) Retailers in The United States in 2024, by Age." Statista, Statista Inc., 30 Mar 2024, https://www.statista.com/statistics/1487974/us-d2c-purchase-reasons-by-age/
Bizrate Insights, Main reasons why online shoppers purchase from direct-to-consumer (D2C) retailers in the United States in 2024, by age Statista, https://www.statista.com/statistics/1487974/us-d2c-purchase-reasons-by-age/ (last visited September 16, 2024)
Main reasons why online shoppers purchase from direct-to-consumer (D2C) retailers in the United States in 2024, by age [Graph], Bizrate Insights, March 30, 2024. [Online]. Available: https://www.statista.com/statistics/1487974/us-d2c-purchase-reasons-by-age/
