E-shoppers buying items based on influencer recommendations in the U.S. 2024, by age

Published by Statista Research Department, Aug 22, 2024

A survey conducted in the United States in 2024 found that 18-29 year olds bought the most products based on influencer recommendations. Around 42 percent of online shoppers aged 18-29 had done so. In comparison, only two percent of respondents aged 65 and above made purchases based on endorsements from content creators.

Share of online shoppers purchasing products based on influencer recommendations in the United States in 2024, by age

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Release date

March 2024

Region

United States

Survey time period

March 2024

Number of respondents

1,000 online shoppers

Age group

18 years and older

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Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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