Japanese mobile shoppers spent, on average, 11 minutes per session on marketplace apps in the first quarter of 2024. The overall average session on e-commerce apps ran just below 10 minutes before the app was moved to the background for 30 minutes or longer.
Average length of sessions on e-commerce apps in Japan in the 1st quarter 2024, by app type
(in minutes)
App type
Time in minutes
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adjust. (July 17, 2024). Average length of sessions on e-commerce apps in Japan in the 1st quarter 2024, by app type (in minutes) [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1488434/japan-length-e-commerce-app-session-by-type/
adjust. "Average length of sessions on e-commerce apps in Japan in the 1st quarter 2024, by app type (in minutes)." Chart. July 17, 2024. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1488434/japan-length-e-commerce-app-session-by-type/
adjust. (2024). Average length of sessions on e-commerce apps in Japan in the 1st quarter 2024, by app type (in minutes). Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1488434/japan-length-e-commerce-app-session-by-type/
adjust. "Average Length of Sessions on E-commerce Apps in Japan in The 1st Quarter 2024, by App Type (in Minutes)." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1488434/japan-length-e-commerce-app-session-by-type/
adjust, Average length of sessions on e-commerce apps in Japan in the 1st quarter 2024, by app type (in minutes) Statista, https://www.statista.com/statistics/1488434/japan-length-e-commerce-app-session-by-type/ (last visited September 09, 2024)
Average length of sessions on e-commerce apps in Japan in the 1st quarter 2024, by app type (in minutes) [Graph], adjust, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1488434/japan-length-e-commerce-app-session-by-type/
