During a 2024 global survey among marketing and media leaders, around 29 percent reported using ChatGPT in content-related tasks. Gemini and Midjourney followed, each mentioned by three percent of respondents. Over half – or 52 percent – of the interviewees said they did not use any AI tool. According to the same study, X and Facebook were the social media platforms most used for content marketing worldwide.
Leading artificial intelligence (AI) tools used for content-related tasks among marketing and media leaders worldwide as of February 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WordPress VIP. (April 10, 2024). Leading artificial intelligence (AI) tools used for content-related tasks among marketing and media leaders worldwide as of February 2024 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1488526/ai-tools-use-content-marketing/
WordPress VIP. "Leading artificial intelligence (AI) tools used for content-related tasks among marketing and media leaders worldwide as of February 2024." Chart. April 10, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1488526/ai-tools-use-content-marketing/
WordPress VIP. (2024). Leading artificial intelligence (AI) tools used for content-related tasks among marketing and media leaders worldwide as of February 2024. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1488526/ai-tools-use-content-marketing/
WordPress VIP. "Leading Artificial Intelligence (Ai) Tools Used for Content-related Tasks among Marketing and Media Leaders Worldwide as of February 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1488526/ai-tools-use-content-marketing/
WordPress VIP, Leading artificial intelligence (AI) tools used for content-related tasks among marketing and media leaders worldwide as of February 2024 Statista, https://www.statista.com/statistics/1488526/ai-tools-use-content-marketing/ (last visited September 12, 2024)
Leading artificial intelligence (AI) tools used for content-related tasks among marketing and media leaders worldwide as of February 2024 [Graph], WordPress VIP, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1488526/ai-tools-use-content-marketing/