Pre-movie ads were the major advertising revenue source for video streaming platforms in China. In 2023, this ad format contributed over two-thirds of video streaming ad revenue. Mobile devices held the biggest share compared to other device types.
Distribution of ad revenue on video streaming platforms in China in 2023, by ad format
Characteristic
Share of ad revenue
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QuestMobile. (January 23, 2024). Distribution of ad revenue on video streaming platforms in China in 2023, by ad format [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1488663/china-video-streaming-platform-ad-revenue-distribution-by-ad-format/
QuestMobile. "Distribution of ad revenue on video streaming platforms in China in 2023, by ad format." Chart. January 23, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1488663/china-video-streaming-platform-ad-revenue-distribution-by-ad-format/
QuestMobile. (2024). Distribution of ad revenue on video streaming platforms in China in 2023, by ad format. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1488663/china-video-streaming-platform-ad-revenue-distribution-by-ad-format/
QuestMobile. "Distribution of Ad Revenue on Video Streaming Platforms in China in 2023, by Ad Format." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1488663/china-video-streaming-platform-ad-revenue-distribution-by-ad-format/
QuestMobile, Distribution of ad revenue on video streaming platforms in China in 2023, by ad format Statista, https://www.statista.com/statistics/1488663/china-video-streaming-platform-ad-revenue-distribution-by-ad-format/ (last visited September 12, 2024)
Distribution of ad revenue on video streaming platforms in China in 2023, by ad format [Graph], QuestMobile, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1488663/china-video-streaming-platform-ad-revenue-distribution-by-ad-format/
