Food and beverages brands were the largest advertisers in pre-movie ads on video streaming platforms in China. In 2023, the industry accounted for over a third of the segment revenue. P&G and Coca Cola registered the highest ad spend growth at 5.7 and 4.3 percent, respectively.
Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry
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QuestMobile. (January 23, 2024). Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1488673/china-largest-advertisers-on-pre-movie-ads-of-video-streaming-by-industry/
QuestMobile. "Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry." Chart. January 23, 2024. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1488673/china-largest-advertisers-on-pre-movie-ads-of-video-streaming-by-industry/
QuestMobile. (2024). Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1488673/china-largest-advertisers-on-pre-movie-ads-of-video-streaming-by-industry/
QuestMobile. "Distribution of Pre-movie Ad Revenue on Video Streaming Platforms in China in 2023, by Major Advertiser Industry." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1488673/china-largest-advertisers-on-pre-movie-ads-of-video-streaming-by-industry/
QuestMobile, Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry Statista, https://www.statista.com/statistics/1488673/china-largest-advertisers-on-pre-movie-ads-of-video-streaming-by-industry/ (last visited September 16, 2024)
Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry [Graph], QuestMobile, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1488673/china-largest-advertisers-on-pre-movie-ads-of-video-streaming-by-industry/
