Consumer preference for traditional or virtual banks SEA 2023

Published by Statista Research Department, Sep 11, 2024

According to a survey conducted in 2023, around 61 percent of the Southeast Asian respondents preferred a traditional bank account as their main account over one at a virtual bank.

Consumer preference for traditional or digital banks in Southeast Asia in 2023

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Release date

July 2024

Region

Asia

Survey time period

October to November 2023

Number of respondents

6,550 respondents

Age group

18-65 years

Special properties

in Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam

Supplementary notes

Share of respondents selecting the respective bank in response to this statement:

"I would like to use this as my main banking account."

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