Purchase criteria for food New Zealand 2024

Published by Statista Research Department, Aug 26, 2024

Good taste and flavor were the leading purchase criteria for food among New Zealand consumers as of March 2024, according to the Statista Global Consumer survey, with around 64 percent of respondents citing this as an important criteria. Freshness of food and low prices were viewed as the next most essential purchase criteria for food among those surveyed.

Purchase criteria for food in New Zealand as of March 2024

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Release date

May 2024

Region

New Zealand

Survey time period

January 20, 2024 to March 25, 2024

Number of respondents

1,040 respondents

Age group

18-64 years

Supplementary notes

Survey question: Out of the following, which are the most important aspects when choosing your food?

Multiple answers were possible.

For more information on methodology see Consumer Insights Methodology.

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