In December 2023, new users made up around four percent of the total users of Comfy. The percentage of new users increased significantly in June and November, when the "618" mid-year shopping festival and Singles' Day sales, respectively, took place. Comfy is a famous domestic cosmetic brand in China.
Share of new users among total users of Chinese cosmetic brand Comfy from January to December 2023
Characteristic
Share of new users
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Flywheel. (May 15, 2024). Share of new users among total users of Chinese cosmetic brand Comfy from January to December 2023 [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1489071/comfy-monthly-share-of-new-users-among-total-users/
Flywheel. "Share of new users among total users of Chinese cosmetic brand Comfy from January to December 2023." Chart. May 15, 2024. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1489071/comfy-monthly-share-of-new-users-among-total-users/
Flywheel. (2024). Share of new users among total users of Chinese cosmetic brand Comfy from January to December 2023. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1489071/comfy-monthly-share-of-new-users-among-total-users/
Flywheel. "Share of New Users among Total Users of Chinese Cosmetic Brand Comfy from January to December 2023." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1489071/comfy-monthly-share-of-new-users-among-total-users/
Flywheel, Share of new users among total users of Chinese cosmetic brand Comfy from January to December 2023 Statista, https://www.statista.com/statistics/1489071/comfy-monthly-share-of-new-users-among-total-users/ (last visited September 10, 2024)
Share of new users among total users of Chinese cosmetic brand Comfy from January to December 2023 [Graph], Flywheel, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1489071/comfy-monthly-share-of-new-users-among-total-users/