Opinions about AI in online CX in Germany 2024

Published by Daniela Coppola, Aug 27, 2024

Despite the enhancements brought by artificial intelligence, 90 percent of shoppers In Germany do not believe AI improved online shopping, a 2024 survey showed. Over 80 percent of consumers did not find AI-driven product recommendations very useful, and almost 60 percent consider chatbots less effective than humans when assisting in problems solutions.

Opinions about use of AI in the shopping experience in Germany in 2024

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Release date

July 2024

Region

Germany

Survey time period

March 29 to April 10, 2024

Number of respondents

23,016 respondents

Supplementary notes

The source surveyed consumers across the U.S., Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and Netherlands.

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Overview

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Implementation status

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Business adoption

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Consumer attitudes

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence in e-commerce
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