In 2023, around 48 percent of European investors were familiar with the term "sustainable investing." Other terms, such as "green investing," "responsible investing," and "ethical investing," were also relatively familiar to investors in Europe, with more than 30 percent of them being aware of these terms.
Level of investor familiarity with sustainability investing terms in Europe in 2021 and 2023
The survey respondents were asked the following question- "The following terms and phrases are sometimes used to describe investments which focus on the social, ethical and environmental impact of the investment. Which ones have you heard of?"
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AXA Investment Managers. (May 9, 2024). Level of investor familiarity with sustainability investing terms in Europe in 2021 and 2023 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1489347/sustainability-investing-terms-familiarity-europe/
AXA Investment Managers. "Level of investor familiarity with sustainability investing terms in Europe in 2021 and 2023." Chart. May 9, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1489347/sustainability-investing-terms-familiarity-europe/
AXA Investment Managers. (2024). Level of investor familiarity with sustainability investing terms in Europe in 2021 and 2023. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1489347/sustainability-investing-terms-familiarity-europe/
AXA Investment Managers. "Level of Investor Familiarity with Sustainability Investing Terms in Europe in 2021 and 2023." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1489347/sustainability-investing-terms-familiarity-europe/
AXA Investment Managers, Level of investor familiarity with sustainability investing terms in Europe in 2021 and 2023 Statista, https://www.statista.com/statistics/1489347/sustainability-investing-terms-familiarity-europe/ (last visited October 13, 2024)
Level of investor familiarity with sustainability investing terms in Europe in 2021 and 2023 [Graph], AXA Investment Managers, May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1489347/sustainability-investing-terms-familiarity-europe/