Likelihood of buying from AI-integrated brands in selected markets worldwide 2024

Published by
J. G. Navarro,
Oct 30, 2024

During a July 2024 survey across 17 markets worldwide, around 52 percent of responding adults in India reported being at least somewhat more likely to buy from a company using artificial intelligence (AI) in their products or services. In the United Arab Emirates and Hong Kong, the shares reached 48 and 44 percent, respectively. Meanwhile, in Great Britain, Denmark, and the United States, it stood below 10 percent.

Likelihood of buying from artificial intelligence (AI) integrated companies among adults in selected markets worldwide as of July 2024

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Release date

August 2024

Region

Worldwide

Survey time period

July 2024

Age group

18 years and older

Special properties

"net: more likely to buy" responses only

Method of interview

Online survey

Supplementary notes

According to the source, sample sizes varied between 505 and 2001 for each of the 17 markets.

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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