By 2028, China and the Far East were projected to account for 20 percent of the global advertising spending lost to fraudulent activity. That year, the Indian subcontinent was forecast to account for three percent of global ad spend waste.
Projected share of global ad spend lost to fraud in the Asia-Pacific region in 2028, by subregion
(in billion U.S. dollars)
Characteristic
Share of global ad spend waste
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Juniper Research, & Fraud Blocker. (September 20, 2023). Projected share of global ad spend lost to fraud in the Asia-Pacific region in 2028, by subregion (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1489567/apac-share-of-global-ad-spend-waste-by-subregion/
Juniper Research, und Fraud Blocker. "Projected share of global ad spend lost to fraud in the Asia-Pacific region in 2028, by subregion (in billion U.S. dollars)." Chart. September 20, 2023. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1489567/apac-share-of-global-ad-spend-waste-by-subregion/
Juniper Research, Fraud Blocker. (2023). Projected share of global ad spend lost to fraud in the Asia-Pacific region in 2028, by subregion (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1489567/apac-share-of-global-ad-spend-waste-by-subregion/
Juniper Research, and Fraud Blocker. "Projected Share of Global Ad Spend Lost to Fraud in The Asia-pacific Region in 2028, by Subregion (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1489567/apac-share-of-global-ad-spend-waste-by-subregion/
Juniper Research & Fraud Blocker, Projected share of global ad spend lost to fraud in the Asia-Pacific region in 2028, by subregion (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1489567/apac-share-of-global-ad-spend-waste-by-subregion/ (last visited September 12, 2024)
Projected share of global ad spend lost to fraud in the Asia-Pacific region in 2028, by subregion (in billion U.S. dollars) [Graph], Juniper Research, & Fraud Blocker, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1489567/apac-share-of-global-ad-spend-waste-by-subregion/
