A study conducted in the United States in November 2023 shows how consumers plan to spend money on beauty products in 2024. Most online beauty buyers, nearly 50 percent, expect their spending to stay the same. However, a notable portion of respondents, almost 36 percent, expect to increase their online spending. Meanwhile, over 10 percent of shoppers expect to decrease their spending.
Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024
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Share of respondents
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eMarketer. (January 23, 2024). Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1489643/us-beauty-products-spending-consumer/
eMarketer. "Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024." Chart. January 23, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1489643/us-beauty-products-spending-consumer/
eMarketer. (2024). Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1489643/us-beauty-products-spending-consumer/
eMarketer. "Share of Online Shoppers Expected to Increase or Decrease Their Spending on Beauty Products in The United States in 2024." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1489643/us-beauty-products-spending-consumer/
eMarketer, Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024 Statista, https://www.statista.com/statistics/1489643/us-beauty-products-spending-consumer/ (last visited September 12, 2024)
Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024 [Graph], eMarketer, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489643/us-beauty-products-spending-consumer/
