Most used direct overseas shopping platform South Korea 2024

Published by
Nina Jobst,
Sep 2, 2024

According to a survey conducted in South Korea in 2024 on the mainly used direct overseas online shopping platforms, 35 percent of respondents answered to use Coupang direct the most. It was closely followed by the Chinese e-commerce platform AliExpress with a 34 percent response share.

Most commonly used direct overseas online shopping platform in South Korea as of March 2024

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Source

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Release date

March 2024

Region

South Korea

Survey time period

March 5 to 12, 2024

Number of respondents

410 respondents

Age group

19-49 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Consumer perspective

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