Online shoppers buying recommended products in Japan 2024

Published by C. Diep, Sep 2, 2024

Product recommendations in online shopping had an impact on the purchase behavior of over 47 percent of Japanese shoppers, as revealed in a survey conducted between February and March 2024. Almost 42 percent of respondents stated that they had sometimes bought recommended or related products when researching a desired product, while 5.7 percent were often influenced by personalized recommendations.

Share of online shoppers who have bought recommended or related products in Japan as of March 2024

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Release date

July 2024

Region

Japan

Survey time period

February 28 to March 1, 2024

Number of respondents

1,675 respondents

Age group

10-79 years

Special properties

only one answer was allowed

Method of interview

Online survey

Supplementary notes

Original question: "When looking up desired products, have you ever purchased other products after seeing recommended or related products for you?"

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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