In 2023, more than 60 percent of respondents in Czechia stated that fun ads cannot be trusted because they usually do not tell the truth. Around 41 percent said that a famous person who features in a funny ad positively affects its credibility.
Public opinion on fun advertising and its credibility in Czechia in 2023
Characteristic
totally agree
rather agree
don't know
rather disagree
completely disagree
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Czech marketing association. (February 18, 2024). Public opinion on fun advertising and its credibility in Czechia in 2023 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1489809/czechia-public-opinion-on-fun-advertising/
Czech marketing association. "Public opinion on fun advertising and its credibility in Czechia in 2023." Chart. February 18, 2024. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1489809/czechia-public-opinion-on-fun-advertising/
Czech marketing association. (2024). Public opinion on fun advertising and its credibility in Czechia in 2023. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1489809/czechia-public-opinion-on-fun-advertising/
Czech marketing association. "Public Opinion on Fun Advertising and Its Credibility in Czechia in 2023." Statista, Statista Inc., 18 Feb 2024, https://www.statista.com/statistics/1489809/czechia-public-opinion-on-fun-advertising/
Czech marketing association, Public opinion on fun advertising and its credibility in Czechia in 2023 Statista, https://www.statista.com/statistics/1489809/czechia-public-opinion-on-fun-advertising/ (last visited September 07, 2024)
Public opinion on fun advertising and its credibility in Czechia in 2023 [Graph], Czech marketing association, February 18, 2024. [Online]. Available: https://www.statista.com/statistics/1489809/czechia-public-opinion-on-fun-advertising/